Is Mobile Like Andy Kaufman?
Introducing the second agency-focused panel of the day, moderator Alan Chappelle compared mobile to late, great comedian Andy Kaufman, “because everyone is doing everything, and everything is upside down and we’re not sure if folks are really serious about this,” he said. It’s wild, wacky and no one knows what’s going on. Does this mean REM will write a song about mobile too?
Is Mobile The Andy Kaufman Of Media?
How many of you remember the non sequitur comedian and performance artist Andy Kaufman? You know, the guy who played Latka on “Taxi?” That’s who OMMA Mobile moderator Alan Chapell likened mobile media to.
“You never really knew if Andy was joking or not,” Chapell said, adding, “The whole wrestling thing, I was never really sure if he was serious or not into his endeavors into the wrestling ranks.”
Well, I’d like to think I knew about Andy’s seriousness (if you ask me, it’s a bit like Sara Silveraman’s seriousness. They’re both serious about their comedy, and wrestling, or adopting terminally ill retarded children may be part of their serious lives, but it was all an end to a comedic means. If you know what I mean.)
Anyway, Chapell isn’t so sure. And he’s not so sure about the intentions of mobile marketers or mediums, er platforms.
“I’m going to go out and say mobile is like Andy Kaufman,” Chapell asserted, adding, “You’re not really sure. Traditional roles are so upside down, that you don’t know if some of these folks are serious about this.”